The LivFi Initiative

The LivFi Initiative began as a deeply personal mission led by Jason, a father and blockchain developer in Gladeville, Tennessee, who saw firsthand the gaps in how no-kill animal shelters are funded—and decided to build a better way.

But LivFi’s soul belongs to his daughters—Avery, Madeline, and Natalie—whose compassion, creativity, and love for animals shaped every part of the project. From the emotional tone of the brand to the personalities of its mascots, Solie and Livo, their ideas and imaginations are woven into LivFi’s DNA.

Together, they transformed a technical solution into a movement—one that blends family legacy, visual storytelling, and decentralized impact to help shelters thrive without compromise.